Bear North Digital
PREPARED FOR P3 SERVICES · AUGUST 2026
A working demonstration, not a deck

Three of your brands, rebuilt on one system that scales to the whole portfolio.

We picked three P3 companies with three different jobs to do: a residential brand carrying 13,091 doorway pages, a B2B founding brand that hasn't been touched since 2023, and a multi-location brand sharing a vendor theme with four siblings. Then we rebuilt all three. Everything below is live and clickable.

3 brandsRebuilt, live, clickable
13,091Pages on one brand's live sitemap
~45 pagesWhat actually replaces them
1 token systemBrand + location data swaps
What the current stack looks like

You're buying traffic and sending it into 2019.

We audited before we built. These are findings from your own live sites, not generalities.

2sonsplumbing.com · Seattle

2 Sons Plumbing & Sewer

  • 13,091 URLs in the sitemap, mostly {city} x {service} doorway permutations that compete with each other
  • ~56% of sitemap URLs resolve as self-referencing 301 loops, burning crawl budget on redirects
  • Google and Bing ads actively drive paid traffic into this structure
  • The 2026 logo says Plumbing & Sewer; the site template still sells the old brand
RISK: PAID SPEND x BROKEN ARCHITECTURE
peltramplumbing.com · Auburn WA

Peltram Plumbing

  • Untouched since May 2023. The founding company of P3 presents a 14-page brochure from two owners ago
  • No analytics or ad tracking installed. Zero visibility into who visits before they bid
  • The best assets a commercial plumber could ask for (18 builder logos, 40-year story, real project photos) sit unused on an About page
RISK: FLAGSHIP CREDIBILITY, INVISIBLE
callprideplumbing.com · North Carolina

Pride Plumbing

  • Shared vendor theme with four sister brands: same template, same weaknesses, five times
  • 45 "press releases" that are generic blog posts wearing a newsroom costume
  • Five markets and four phone lines buried in a footer; Google, Bing and Meta spend all land on one generic homepage
RISK: 5 BRANDS INHERIT EVERY FLAW
Drag the handle

Before and after. Same brand, same truth, different decade.

Every rebuild keeps the brand's real identity and uses only real, verifiable assets: their logos, their photos, their reviews, their phone numbers. Nothing invented.

2 Sons Plumbing & Sewer

Parker & Sons-class chrome, their real technician photo, and a county-hub architecture that replaces 13,091 pages with ~45. Open the live demo →

2 Sons live site today 2 Sons rebuilt by Bear North Digital
Today Rebuilt

Peltram Plumbing

The founding brand finally looks like the biggest production plumber in the Sound: their multifamily project as the hero, 18 builder logos as the credibility wall, a plans-in bid pipeline. Open the live demo →

Peltram live site today Peltram rebuilt by Bear North Digital
Today Rebuilt

Pride Plumbing

A wrap-identity brand system with a five-market location architecture: every branch gets its own page and its own local number, generated from one template. Open the live demo →

Pride live site today Pride rebuilt by Bear North Digital
Today Rebuilt
The platform play

Twenty brands. One system. Zero template drift.

The Pride rebuild is not three hand-made pages. It's a generator: a brand-token block, a location data dict, and one template that renders every page. That's the difference between buying twenty websites and owning one system with twenty skins.

Brand tokens

--brand-primary: navy
--brand-accent: red
--brand-display-font
logo.svg · voice rules

One template system

chrome · heroes · silos
trust · programs · FAQ
schema · mobile drawer
QA harness built in

Location data

markets[] · phones[]
towns[] · local FAQs
per-branch schema
→ n pages, zero drift
PROOF, LIVE: the Pride demo has a floating "P3 Template Demo" control. Click a swatch and watch the entire site re-skin to a different brand scheme in real time. Both branch pages on that demo were generated by the same script from location data alone. That script ships with the demo.
How this scales

The portfolio rollout, phase by phase.

Audit every brand

Full crawl, sitemap forensics, ad-spend mapping and analytics coverage across all twenty properties. Rank by wasted spend and revenue upside, so the order of attack is a business decision.

Lock the system

One design system with brand tokens per company. Real assets only: logos, crews, trucks, reviews, builder relationships. Every claim verified before it ships.

Rebuild per brand

Residential brands get the service-silo + market-hub architecture. B2B brands get capability and bid credibility. Multi-location brands get the generator. Three archetypes, already proven above.

Migrate and measure

Full 301 maps so no equity is lost (no more redirect loops), tracking installed everywhere, paid spend re-pointed at pages built to convert it. Reported per brand, monthly.

The exhibits

Open them. Click around. Break them if you can.

Every demo passed a measured QA pass: no horizontal scroll at 375px, aligned to one grid edge by bounding-box measurement, mobile drawers exercised programmatically, schema on every page.

Why this holds up

Rules we didn't break to make the demos look good.

Real assets only

Their logos, their technician photos, their builder relationships, their chamber memberships. Where an asset didn't exist (Pride's van), we generated a concept from their real logo and labeled it as a concept on the page.

No invented proof

Every review quote is verbatim with the reviewer's real name from their own Google widget. Where numbers couldn't be verified (Pride's review widget loads client-side), no number appears at all.

Coverage without spam

The county-hub and branch-page architectures keep every city and service reachable and crawlable, without a doorway-page footprint that modern Google actively suppresses.

Measured, not eyeballed

Layout verified by measurement at desktop and mobile widths. Three real defects were caught by instrumentation that screenshots missed. That harness ships with the system.

Next step

Pick the next three brands.

We'll bring the portfolio audit to the first call: every P3 property crawled, ranked by wasted spend and upside.

[email protected]