Photo-documented inspections, straight answers on your insurance claim, and a Chippewa Valley crew that is still here long after the door-knockers leave town.
Every job starts with photos of what we found and ends with photos of what we did. No mystery patches, no pressure quotes at the door.
Architectural asphalt tear-offs done right: ice-and-water shield past code minimum, decking inspected board by board, and a magnet sweep of the yard before the trucks leave.
Learn MoreWind-lifted shingles, failed flashing, and ice dam leaks fixed with matched materials instead of a mystery patch. You get photos of the problem and photos of the fix.
Learn MoreWe document every hail hit, meet your adjuster on the roof, and scope the claim line by line. One local contractor from inspection to final nail, not a call center.
Learn MoreStanding seam that sheds Chippewa Valley snow and outlasts two asphalt roofs. Concealed fasteners, 26-gauge panels, and color samples you can see on a real house.
Learn MoreSeamless gutters and guards, plus the attic ventilation and insulation fixes that stop ice dams where they actually start.
Learn MoreDrone plus on-roof inspections with a written photo report. For home buyers, sellers, and anyone whose neighbor just got a whole new roof.
Learn More
Most roofing quotes are a number scribbled at your door. Ours is a photo report from up on your roof: every hail bruise, every lifted shingle, every soft spot in the decking, explained in plain English with a line-item scope.
You deal with one local contractor the whole way through, and you always know what happens next.
We get on the roof, document the damage shot by shot, and tell you honestly whether a claim is even worth filing.
Our HAAG certified inspector walks the roof with your insurance adjuster so nothing gets missed or lowballed.
Most homes are torn off and reshingled in a day or two. Tarps on the landscaping, dump trailer in the driveway, magnet sweep at the end.
Final photos, a signed-off checklist, and a registered 25-year workmanship warranty that stays with the house.
Born in Eau Claire. On your roof, not in a call center.
Hail rolls through and suddenly every truck in the county has a roofing sign on it. Here is the difference a local crew makes.
| Straightline | Storm-Chase Crew |
|---|---|
| ✓Shop on Western Ave you can drive to | ✗PO box two states away |
| ✓Photo report before any number | ✗Price scribbled at your door |
| ✓Meets your adjuster in person | ✗"Just sign here, we handle it" |
| ✓Registered 25-year workmanship warranty | ✗Warranty leaves when they do |
| ✓Same local crew, every job | ✗Whoever answered the ad that week |
| ✓Here next spring for a free checkup | ✗Gone by first snow |
4.9 stars across 350+ reviews on Google and Facebook.
"Hail came through in June and every door-hanger crew in the county showed up the next morning. Straightline was the only company that put a ladder up before quoting. They met our adjuster on the roof and the claim covered what they said it would, almost to the dollar."
"Tear-off started at 7am and by dark the new roof was on and the crew was walking a magnet through my flower beds. Two years later: not a nail in a tire, not a drip in the attic."
"Two other companies told us we needed a full replacement. Straightline got up there, showed us photos of what was actually wrong, and fixed the flashing for a few hundred bucks. When this roof does age out, they are the only call we are making."
You usually can't tell from the ground. Hail bruises shingles, knocks granules loose, and softens the mat, and none of that is visible from your driveway. That is exactly why our inspections are free and photo-documented: we get on the roof, shoot every hit we find, and show you. If there is nothing there, we tell you that too.
If the storm caused functional damage and you file inside your policy's claim window, most Wisconsin homeowner policies cover replacement minus your deductible. The claims that get shorted are the ones with weak documentation. Our photo report and line-item scope are built for adjusters, and we meet yours on the roof so the claim reflects what is actually up there.
Most architectural asphalt replacements in the Chippewa Valley land between $9,000 and $18,000 depending on size, pitch, and decking condition. You get an exact number after we measure, never a guess from the street, and financing is available if you would rather not write one check.
Most homes are one to two days: tear-off and dry-in the first day, finish work the second. We watch the weather windows closely, protect your landscaping with tarps, and finish every job with a magnet sweep of the lawn and driveway.
Repair first, always. A surprising number of "you need a whole new roof" leaks are a few hundred dollars of flashing or shingle work. We show you photos of what we found, fix what needs fixing, and when the roof genuinely is at end of life we will show you why.
Two layers: the manufacturer's shingle warranty (up to 50 years on materials as a GAF Master Elite contractor) and our registered 25-year workmanship warranty covering the installation itself. Ours is registered and transferable, so it stays with the house even if you sell.
Book a free inspection and get a straight answer: what is fine, what needs a repair, and what your insurance should be covering. In writing, with photos.
Financing available · Most inspections scheduled within 48 hours