Concept directions · Prepared 2026-08-10

Safe Step

Four directions for safestep.com, built from Safe Step's own project photography, published figures and credentials. Nothing here is invented. Every claim traces back to something on your current site.

Recommended: Direction D. It is modeled on the strongest site in the commercial refinishing category and rebuilt in Safe Step's own colours, using your real before-and-after work.
Recommended

D. Bright and direct

Modeled on NuFinishPro, rebuilt in Safe Step blue
Direction D homepage

Leads with the number that matters, 10,000 hotel bathrooms a month, and puts a real before-and-after project straight into the hero. Bright, high contrast, built to convert.

Anti-slip page Portfolio page
Open Direction D

C. Navy and restrained

Same structure, deeper palette
Direction C homepage

The same layout as D but held in Safe Step's deep navy, with a single tub photograph instead of a before-and-after. Quieter and more corporate.

Open Direction C

B. The downtime tool

The page runs on your property
Direction B homepage

Set your bathroom count, rate and occupancy once in the left rail and every figure on the page recalculates for your hotel, including a per-service scope sheet.

Open Direction B

A. Editorial

Document-style, photography led
Direction A homepage

A longer, magazine-style treatment with the full argument laid out section by section. The most detailed of the four and the most reading.

Open Direction A

Two things to confirm before this goes further.

Your site gives three different per-day capacities: 6 to 10 tubs on the refinishing page, "up to 28" on the About page, and "six to one hundred" also on About. These pages use the 6 to 10 figure. Which is current?

The wide hotel bathroom, pool deck, corridor and exterior shots are placeholders. Every before-and-after and all five process steps are your real project photos, colour corrected and cropped only.

What all four are built on