Existing BND client (Elementor/Poppins site + a below-average Figma rebrand) — genx storytelling-hero + in-hero consultation form pattern, implemented in the client's own ADR rebrand identity kept intact per Josh: strict kit palette navy #182643 + gray #b1b1b1 + off-white #f4f4ef (no gold; not in the guidelines), official lockup + ADR square icon + Montserrat, sharp architectural corners (no pills). Hero is their real navy-and-brass Bullis bath under a graduated navy scrim, "LOVE WHERE YOU LIVE." small-H1/big-H2 stack, 4 evidence-backed check bullets, navy Free-Design-Consultation + 3D-rendering banner over the quote form (evergreen offer, no fabricated sale date). All-real assets: 60+ scraped project photos, real badge strip (Cambria Premier Dealer / Big50 / NARI winner / NARI-certified staff), the owners' family photo behind the brothers-in-law story, Cambria showroom split, verbatim named Google/Houzz quotes + video-testimonial cards, 6 real FAQs w/ schema (Top-7-Mistakes lead magnet dropped in v2 per client direction).
8 pages: home + 5 service pages (kitchens/bathrooms/basements/additions/countertops, real site copy, per-page Service+FAQ schema) +
About (brothers-in-law story) +
Oak Creek case study (Vision Construction radical-transparency pattern: project-at-a-glance financials [sample figures flagged], challenges/solutions, 6-phase timeline, materials tables). Honest trust: 4.8 Google/Houzz from their own site header, flagged for build-day verification.
v2 applies the official "ADR New Logo v5" kit (primary lockup header/footer, ADR square icon mobile, real favicon, kit-navy headings, gold accent stripped per Josh);
v1 (petrol headings + gold accent) kept for reference.
scorecard