Field guide · growth for the trades ★★★★★ 4.9 on Google · 30+ reviews Superior, Wis. · est. 2018
Bear North Digital Bear North Digital
Author

Josh Kimmes

Josh founded Bear North Digital in Superior, Wisconsin, and runs it. He works with home service contractors on the whole picture: what the ads spend, what the site does with the click, and whether the phone actually rings. Most of what is written here started as an answer to a contractor's question.

Field notes by Josh

14

Top Tips for PPC Advertising for HVAC Companies

HVAC marketing · September 2025

22

How Does Ad Targeting Work? 

Search marketing · January 2024

24

Why Do Search Ad Extensions Matter?

Growth marketing · October 2023

25

How To Increase Impression Share in Google Ads

Growth marketing · October 2023

26

How To Improve Google Ad Relevance: Six Pro Tips

Search marketing · August 2023

27

What Is a Performance Max Campaign?

Search marketing · July 2023

28

How Long Does It Take for Google Ads to Work?

Growth marketing · June 2023

4.930+ Google reviews
125+Contractors served
8+Years in home services
6xAverage client ROI
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