Josh founded Bear North Digital in Superior, Wisconsin, and runs it. He works with home service contractors on the whole picture: what the ads spend, what the site does with the click, and whether the phone actually rings. Most of what is written here started as an answer to a contractor's question.
Josh Kimmes
Field notes by Josh
How to Choose a Home Services Marketing Agency (Without Getting Burned)
Contractor marketing · May 2026
The Remodeling Contractor’s Guide to Ranking on Google in 2026
Contractor marketing · April 2026
Reputation Management for Contractors: How to Build a 5-Star Online Presence
Contractor marketing · April 2026
Google Ads for HVAC Companies: Budget, Bidding, and ROI Benchmarks
Contractor marketing · April 2026
Why Your Contractor Website Isn’t Converting (And 7 Fixes You Can Make This Week)
Contractor marketing · April 2026
Local Service Ads for Plumbers: Setup Guide, Costs, and What to Expect
Contractor marketing · March 2026
HVAC Marketing Strategies That Actually Drive Revenue (Not Just Leads)
HVAC marketing · March 2026
How Much Should a Contractor Spend on Digital Marketing in 2026?
Contractor marketing · March 2026
The Complete Guide to Google Business Profile Optimization for Home Service Contractors
Contractor marketing · March 2026
How AI Search Is Changing the Game for HVAC Contractors (And What to Do About It)
Contractor marketing · March 2026
10 Features Top HVAC Website Design Companies Always Include on Websites
Contractor marketing · December 2025
How to Optimize Your Google Business Profile for the Map Pack
Contractor marketing · December 2025
Creating High‑Converting Landing Pages for Plumbing Services
Contractor marketing · September 2025
Top Tips for PPC Advertising for HVAC Companies
HVAC marketing · September 2025
The Web Presence Pyramid: Your Blueprint for Sustainable Lead Generation
Growth marketing · June 2025
From Clicks to Conversions: How to Turn Your Google Ads into Real Results
Contractor marketing · June 2025
Google I/O Update 2025: Google Scared Me Last Week!
Growth marketing · May 2025
Website Wireframe Guide: A Guide for Freelancers, Agencies, and Businesses
Growth marketing · September 2024
Local SEO Guide: A Comprehensive Approach to Boosting Local Visibility
Search marketing · June 2024
The Importance of Digital Marketing for Engineering Firms
Growth marketing · February 2024
Understanding How Marketing Influences Consumer Behavior
Growth marketing · January 2024
How Does Ad Targeting Work?
Search marketing · January 2024
Leveraging Competitor PPC Analysis for Optimized Returns
Growth marketing · November 2023
Why Do Search Ad Extensions Matter?
Growth marketing · October 2023
How To Increase Impression Share in Google Ads
Growth marketing · October 2023
How To Improve Google Ad Relevance: Six Pro Tips
Search marketing · August 2023
What Is a Performance Max Campaign?
Search marketing · July 2023
How Long Does It Take for Google Ads to Work?
Growth marketing · June 2023
Nine Digital Marketing Myths That Contractors Should Not Believe
Contractor marketing · May 2023
The Complete Guide to Google Ads Conversion Setup
Search marketing · May 2023
Construction Marketing Services That Move the Needle in 2023
Contractor marketing · April 2023
Google My Business Guide – Optimizing Your Google My Business Listing
Search marketing · May 2022
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