Field guide · growth for the trades ★★★★★ 4.9 on Google · 30+ reviews Superior, Wis. · est. 2018
Bear North Digital Bear North Digital
The book · first print run free

The Growth Playbook, for the trades.

Everything we run for clients, written down. The exact plays for Google Ads, Local Service Ads, local SEO, websites, and reviews that book more jobs, field-tested on 125+ contractor accounts. No theory, no filler, no agency-speak.

The first print run is on us: we ship a physical copy to your shop, free, when it lands. All we ask is that you actually run a home service company.

  • The demand playbook. How to own every inch of page one: LSA, map pack, paid ads, and organic, working as one system instead of four bills.
  • The website playbook. What separates a site that books jobs from a brochure, and the conversion patterns we install on every build.
  • The proof playbook. Reviews, case studies, and the trust signals homeowners actually check before they call anyone.
  • The numbers playbook. The dashboard, the metrics that matter, and how to know in plain math whether your marketing is working.
The Growth Playbook for the Trades by Josh Kimmes: the no-BS marketing system for HVAC, plumbing and home service pros

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FIELD FORM · 04

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No spam, no list. One email when it ships, one book in the mail.

4.930+ Google reviews
125+Contractors served
8+Years in home services
6xAverage client ROI
Trusted by
Advantage AirBig RokSchroeder ElectricStony Creek FenceCaster CentralTool LockerCampbell ConstructionTwin Ports CremationLake CountyHarborview DentalAdvantage AirBig RokSchroeder ElectricStony Creek FenceCaster CentralTool LockerCampbell ConstructionTwin Ports CremationLake CountyHarborview Dental
Certified by
Google PartnerMeta Business Partner
Who it is for

Written for the person whose name is on the truck.

If you run an HVAC, plumbing, roofing, remodeling, or electrical company and you are tired of paying for marketing you cannot see or measure, this is your field guide. Read it, run the plays yourself, or hand it to whoever does your marketing and ask them why they are not doing this. Either way, you come out ahead, and that is the point.

Field-tested on 125+ contractor accounts Free while the first print run lasts Ships to your shop
See it working

The dashboard behind the playbook.

Every play in the book is something we run and measure. This is the instrument panel those chapters describe.

Worked every day A human makes every call
Our promise

Built by the same team.

Why we gave it away

Steal the whole playbook.

Before you spend a dollar

Get your free growth plan.

A free website mockup, a 60-point audit of your current marketing, and a custom growth plan built for your market. No obligation. No pushy sales call.

125+ contractors served · month to month · you own everything
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