Field guide · growth for the trades ★★★★★ 4.9 on Google · 30+ reviews Superior, Wis. · est. 2018
Bear North Digital Bear North Digital
Field notes · written for contractors

Everything we know, written down.

No gated PDFs and no "book a call to learn more." The same plays we run for clients, explained well enough that you could run them yourself.

4.930+ Google reviews
125+Contractors served
8+Years in home services
6xAverage client ROI
Trusted by
Advantage AirBig RokSchroeder ElectricStony Creek FenceCaster CentralTool LockerCampbell ConstructionTwin Ports CremationLake CountyHarborview DentalAdvantage AirBig RokSchroeder ElectricStony Creek FenceCaster CentralTool LockerCampbell ConstructionTwin Ports CremationLake CountyHarborview Dental
Certified by
Google PartnerMeta Business Partner
The whole shelf

Everything we have written, by subject.

All 35 guides, grouped the way a contractor would actually look for them rather than by the date we happened to publish. Nothing here is gated and nothing asks for an email first.

Or skip the reading

We will just build you the plan.

Every guide here is something we do for clients every day. If you would rather have it done than read about it, the growth plan is free: a website mockup, a 60-point audit, and a plan sized to your market.

Get my free growth plan
The Growth Playbook for the Trades by Josh Kimmes: the no-BS marketing system for HVAC, plumbing and home service pros
What we write about

Four things decide whether the phone rings.

Topic 01

Paid demand

Google Ads, Local Service Ads, and Meta: what to run, what to cut, and how to tell the difference.

Topic 02

Local search

The map pack, the Business Profile, and city pages that win the towns you actually serve.

Topic 03

Websites

What separates a site that books jobs from a brochure nobody calls.

Topic 04

Reputation

Reviews, proof, and the trust signals homeowners check before they dial anyone.

Why we publish

No gates. Just the plays.

Before you spend a dollar

Get your free growth plan.

A free website mockup, a 60-point audit of your current marketing, and a custom growth plan built for your market. No obligation. No pushy sales call.

125+ contractors served · month to month · you own everything
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